Adding gifs to your blog posts is the easiest way to instantly add personality to blocks of text. Studies have shown that us humans tend to read way more of a post when it features visual aids rather than just text. Gifs give you a special advantage because movement and animation draws your readers eye to important information and calls to action (CTAs). Here are four easy and impactful ways to add gifs to your blog posts.

Explore this custom Instagram filter, including illustrated elements and a subtle brightening effect.

Custom gifs are EVERYWHERE online right now. You’ve seen those big creators on Instagram or on sales pages with their own branded gifs and thought, “How do I make those??” Keep reading to hear my three favorite 100% free tools for making gifs.

Instagram filters are not a new thing, but recently we’ve seen a rise in backlash, especially against beauty filters, smoothing, and face deformation effects.

I want to share what the debate is about, if you’ve missed it, Instagram’s reaction, and my thoughts. Then I’ll share my tips for filter creators and filter users on how to make and share filters more responsibly.

Did you know that when used correctly, gifs can be a powerful source of conversions on your website or sales page? No? Well, let me show you a whole new world!

Having a custom Instagram filter for your small business brand is a great way to build community and expand your reach. But unless your filter is optimized correctly, it won’t be as effective as you want. In this post, I share the five elements of a successful custom Instagram filter that helps you get more impressions, saves, and shares.

Using gifs on Instagram is one of the best ways to connect with your audience as an online business. It's also one of the most fun. In the past few years, even the biggest most stuffy brands have embraced the power of gifs on their business accounts. So if you’re an entrepreneur on Instagram, looking to connect with more leads, clients, and sales, gifs are a powerful tool.

Vantage Virtual is an established virtual bookkeeping company targeting creative entrepreneurs and online coaches. They help businesses manage their finances, track their spending, and prepare for tax time. They offer done-for-you services like monthly bookkeeping and reconciliation, as well as done-with-you services such as templates and how-to guides.

Don't write me off based on the title of this topic. This sounds like one of those posts that is playing devil's advocate, just to be cool or trendy. But for me, this topic is a big influence on my design and illustration work. It’s an important way that I keep my style fresh and my ideas new.

Gifs are already ubiquitous across social media, website design, and the internet. Here are my three favorite reasons why you should use custom gifs in your branding.